Keeps the web site updated (including SEO) as new content (including but not limited to that coming from the print newspaper) becomes available.Manages P&I’s social media strategy and should be the most current among P&I’s editors on trends in web publishing and web traffic development.Leads editorial efforts at online audience development by monitoring web analytics in real time and adjusting content placement and promotion in social media to optimize exposure and traffic.Revise campaign plans based on data-driven analysis.Coordinate any online production in a timely and accurate manner.Pitch and write fashion and beauty content that will resonate with our audience, whether on social, through search, or in newsletters.Work with the Editorial Director and Business Development lead to identify partners and establish relationships for sharing both site and social content.Develop new ways to promote book-related product through the brand’s various channels.Communicate with and advise in-house and outside publishing teams about sponsored content.Use site metrics and sales data to strategize website, newsletter, and social content.Conceptualize and edit stories daily that will grow the audience and contribute to book sales.Assist in the development of a network of innovative content sites that engages an audience that loves reading, stories about books, finding out about deals, and encourages users to share, comment, and purchase.
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